23andMe Introduces Ancestry Standalone Product For $99

Click here to order. 

23andMe has just released a new option for customers in the U.S., offering the ancestry features of the test for only $99. This means that the health results will not be included with this product, but the portions of the test that are important to most in the genetic genealogy community will be - Ancestry Composition admixture percentages, DNA Relatives matching and the haplogroup assignments, plus the raw data. Customers will have an opportunity to upgrade to include the health portion later for $125, if desired. The same chip is used and all new testers will be compared against the existing database, so this is not a separate product. 

If you have been waiting to test at 23andMe, now is the time. Order here. 

New Commercial:

This is the first commercial that specifically talks about relative matching instead of just ancestral origins. I think that is really exciting!

Press Release:

23andMe Offers $99 Genetic Ancestry Service

Mountain View, Calif. – September 21, 2016 – 23andMe, the leading personal genetics company, is now offering its genetic ancestry service as a standalone product for $99. The service features 23andMe’s pioneering Ancestry Composition analysis, enabling customers to trace their lineage to 31 populations worldwide through their DNA. The service also includes DNA Relatives, an optional tool matching willing customers with close or distant relatives based on shared DNA. Customers purchasing the new ancestry service have the option to upgrade to 23andMe’s flagship health and ancestry product which includes an additional 60+ genetic reports on carrier status, wellness and physical traits.

“Our ancestry service is often the source of some of the most life-changing discoveries for our customers,” said Anne Wojcicki, CEO and co-founder of 23andMe. “Through the many stories our customers share with us, we see the incredible power of our science to connect people and expand their sense of self — redefining how they see their ancestry.”

The $99 genetic ancestry service analyzes genetic variants across all chromosomes to provide a breakdown of global ancestry by percentages. The average customer can trace their DNA to at least 5 different populations from around the world. Customers will also have their 23 pairs of chromosomes “painted” — a color-coded digital sketch unraveling your DNA, detailing the amount, or length, of specific ancestry on each chromosome.

Additionally, customers will have access to 23andMe’s DNA Relatives tool, allowing them to share and compare their DNA to that of other 23andMe customers, if they opt-in to do so. Ninety-five percent of 23andMe customers participating in DNA Relatives connect with a third degree cousin or closer relative. And for customers interested in ancient ancestors, our Neanderthal report tells people how much Neanderthal DNA they have.

“The story of human history is captured in our DNA,” said Joanna Mountain, Ph.D., 23andMe senior director of research.  “Our ancestry service unlocks that information, and helps you better understand who you are and where you came from. It also allows you to connect with relatives you may not have known, no matter where they are.”

Customers who purchase the ancestry product have the option to upgrade to 23andMe’s full health and ancestry service for an additional $125.

The company is also launching a new national television ad showcasing the ancestry experience. The $99 ancestry service is only available at www.23andMe.com.

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About 23andMe

23andMe, Inc. is the leading personal genetics company. Founded in 2006, the mission of the company is to help people access, understand and benefit from the human genome. 23andMe has more than one million customers worldwide, with over 80 percent consented to participate in research. 23andMe, Inc. is located in Mountain View, CA. More information is available at www.23andMe.com.

Media Contact(s)

media@23andme.com