Wednesday, September 21, 2016

23andMe Introduces Ancestry Standalone Product For $99

Click here to order. 

23andMe has just released a new option for customers in the U.S., offering the ancestry features of the test for only $99. This means that the health results will not be included with this product, but the portions of the test that are important to most in the genetic genealogy community will be - Ancestry Composition admixture percentages, DNA Relatives matching and the haplogroup assignments, plus the raw data. Customers will have an opportunity to upgrade to include the health portion later for $125, if desired. The same chip is used and all new testers will be compared against the existing database, so this is not a separate product. 

If you have been waiting to test at 23andMe, now is the time. Order here

New Commercial:

This is the first commercial that specifically talks about relative matching instead of just ancestral origins. I think that is really exciting!

Press Release:

23andMe Offers $99 Genetic Ancestry Service

Mountain View, Calif. – September 21, 2016 – 23andMe, the leading personal genetics company, is now offering its genetic ancestry service as a standalone product for $99. The service features 23andMe’s pioneering Ancestry Composition analysis, enabling customers to trace their lineage to 31 populations worldwide through their DNA. The service also includes DNA Relatives, an optional tool matching willing customers with close or distant relatives based on shared DNA. Customers purchasing the new ancestry service have the option to upgrade to 23andMe’s flagship health and ancestry product which includes an additional 60+ genetic reports on carrier status, wellness and physical traits.
“Our ancestry service is often the source of some of the most life-changing discoveries for our customers,” said Anne Wojcicki, CEO and co-founder of 23andMe. “Through the many stories our customers share with us, we see the incredible power of our science to connect people and expand their sense of self — redefining how they see their ancestry.”
The $99 genetic ancestry service analyzes genetic variants across all chromosomes to provide a breakdown of global ancestry by percentages. The average customer can trace their DNA to at least 5 different populations from around the world. Customers will also have their 23 pairs of chromosomes “painted” — a color-coded digital sketch unraveling your DNA, detailing the amount, or length, of specific ancestry on each chromosome.
Additionally, customers will have access to 23andMe’s DNA Relatives tool, allowing them to share and compare their DNA to that of other 23andMe customers, if they opt-in to do so. Ninety-five percent of 23andMe customers participating in DNA Relatives connect with a third degree cousin or closer relative. And for customers interested in ancient ancestors, our Neanderthal report tells people how much Neanderthal DNA they have.
“The story of human history is captured in our DNA,” said Joanna Mountain, Ph.D., 23andMe senior director of research.  “Our ancestry service unlocks that information, and helps you better understand who you are and where you came from. It also allows you to connect with relatives you may not have known, no matter where they are.”
Customers who purchase the ancestry product have the option to upgrade to 23andMe’s full health and ancestry service for an additional $125.

The company is also launching a new national television ad showcasing the ancestry experience. The $99 ancestry service is only available at

About 23andMe

23andMe, Inc. is the leading personal genetics company. Founded in 2006, the mission of the company is to help people access, understand and benefit from the human genome. 23andMe has more than one million customers worldwide, with over 80 percent consented to participate in research. 23andMe, Inc. is located in Mountain View, CA. More information is available at

Media Contact(s)


  1. They clearly waited for the US customers to be transitioned to the TNE, before announcing.

  2. Will you have access to your raw date?

  3. Are all the US customers transitioned, I wonder? My kits only recently were--more than 9 months after the site pretty much ground to a halt for the transition process.

    1. The vast majority are, but a few of us with complicated accounts still are not.

  4. I am in Australia and tried to avail myself of this offer for a test for my mother but they want to charge me $149 for the basic ancestry test. They say this offer is NOT open to international clients. I can understand postage costs being different but surely the base cost should be the same for all customers! This combined with the fact that I am still waiting for the new 23and me for my account means I won't be recommending them to anyone. From what I've heard the new experience isn't all its cracked up to be either!

    1. International customers will be the last to transition. If I were you, I would be happy to be on the old site and still have access to all of the old reports. Hopefully, they will expand this offer outside of the U.S. in the future. I believe that the test you mention for $149 includes health reports.

  5. I just check by starting but not finishing an order at the

    Item total: USD$149.00 i.e $Au195
    Please verify: I understand that the 23andMe service available in my country currently provides access to ancestry reports and uninterpreted raw genetic data only, and that I will not receive any reports about my health.

    Get 20% off each additional kit!

    Then there is postage on top (well that's the way it was when I last brought a test kit).

    1. HI, currently this $99 product is only offered in the US.

  6. Maybe now they will sell me a kit using my Maryland billing address?
    This is long overdue, imo for people in states where medical DNA testing is restricted to companies with medical lab licensing restrictions.. like Maryland!

    I tried to order a kit 2 years ago but 23andMe wouldn't sell me one, even if I wanted it shipped to my daughters in another state, because I had a Maryland billing address.

    1. 23andMe has been selling kits to Maryland residents since the FDA approval.