| LivingSocial offer on 9/14/12 (price is actually $97 - I have $40 credit in my account) |
I was worried when I first saw it that some people may mistake this for the AncestryDNA test due to the headline. Exactly as I feared, I starting seeing messages on mailing lists from people that were under the impression that this was a way of purchasing one of the "invitation only" AncestryDNA tests. (The AncestryDNA test is now out of Beta and you can order here.) I mentioned this to Ken Chahine, General Manager at AncestryDNA, because I was afraid that some people might be tricked into buying this test due to of the misleading way it was presented and then stay away from genetic genealogy after a bad experience.
Today, I noticed that the offer looks different.
| LivingSocial offer on 9/18/12 |
I'm not sure when they changed it, but I am bothered by the fact that upwards of 443 AncestrybyDNA tests have been purchased in the interim. When they offered the same deal in July of this year, you can see that there were significantly less takers (only 81).
| LivingSocial offer on 7/28/12 |
Is this increase due to the heightened visibility and popularity of the AncestryDNA test during this time? It wouldn't surprise me a bit if that is the case.
AncestrybyDNA is a test that has been around for a long time. It is an autosomal DNA test, but not by any means the same as the new autosomal AncestryDNA test. It is a biogeographical ancestry analysis which is based on only 176 markers, while in stark contrast, the AncestryDNA test is based on 700,000 markers. Further, the AncestrybyDNA test does not have any relative finder capabilities, which, in my opinion, is currently the strongest aspect of the AncestryDNA test.
The FAQs on the AncestrybyDNA website states, "The AncestrybyDNA™ test provides your ancestral proportions based on years of collaborative research of populations representing 4 ancestral groups. This research identified 176 informative markers in our DNA, called Ancestry Informative Markers (AIMs)." The FAQs on the AncestryDNA site explain, "The AncestryDNA test uses microarray-based autosomal DNA testing, which surveys a person’s entire genome at over 700,000 locations, all with a simple saliva sample. Additionally, the new online interface integrates state-of-the art tools for you to utilize your DNA results for family history research."
The description on the LivingSocial ad is as follows: