Friday, July 26, 2013

Family Tree DNA Will Keep $99 Price for Family Finder

I just received the GREAT news from Max Blankfeld that Family Tree DNA will be able to keep the low and competitive price of $99 for Family Finder:

Family Tree DNA Will Keep Reduced Prices

One month ago Family Tree DNA reduced its Family Finder price to $99 with the promise that if we achieved a minimum volume of orders during our Sizzling Summer Promotion, Illumina would help us keep this price moving forward. We are happy to announce that the genetic genealogy community responded in a big way, and thanks to you we are maintaining the price of the Family Finder test at $99.

We hope that with this price reduction you can reach out to family and friends, so that more and more people can join our growing database and find new matches.

Thank you for your continued support!

Max Blankfeld, Vice-President and COO

This development has leveled the playing field for all three companies offering autosomal DNA tests to the genealogy community and allows those who prefer not to receive health results and/or wish to have their DNA sample stored for 25 years to affordably do so. I hope that this will encourage more genealogists to get themselves and their families into the Family Tree DNA Family Finder database. It benefits all of us to have genealogists with well-documented family trees participating in our groundbreaking autosomal DNA research. These price drops are really helping us to get to the critical mass that we need to get the most out of these databases. Recently, I have seen great strides in this regard in my research. Thank you to everyone who ordered tests during this trial run and to FTDNA and Illumina for making this possible.


  1. I hope it's sustainable, b/c they really had to in order to compete. Great news. Now I just need to get up the nerve to call my great-uncle and ask him to test. Thanks! :)

  2. I just got an email from and until July 29, 2013, existing AncestryDNA customers can order an addition autosomal test for $79 instead of $99. Just thought I'd add this in case someone didn't know.

  3. Hi. Do you know anything about a company called DNA Consultants?

    1. Yes, I am familiar with them. Why do you ask? You can send me a private email if you would like at:

      Best of luck!

  4. I am so confused. I am keen to be tested (and my parents have agreed too) but I don't know who is best so have done nothing!